One challenge of branding a co-working space is the everchanging tenant list. To leverage the possibilities of the very problem, a dynamic display wall was designed to provide an easy and inexpensive means of adding each tenant’s visual identity in a prominent location upon entering the space. The simple system accommodates three sizes of branded matte board boxes, which can be added and removed by hand, as companies come and go from the co-working space. Print, cut, fold, insert.