Housed in the historic Montgomery Ward Warehouse along the Chicago River, VSA Partners Inc., a strategic marketing and branding firm, needed a space that promotes an informal office culture while appealing to a growing corporate client base. Dividing a vast loft space into large “work room” studios, designers and strategists enjoy expansive views of the city and washing natural light. An inner core provides space for partner offices, client meeting areas, and “phone booths” for private conversations. Throughout custom furniture are mixed with modernist classic pieces while many finishes are made form recycled products.